Boost for creative sector

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A BID to bring creative and digital businesses to the Sheffield City Region from around the world has been launched by the Local Enterprise Partnership and Creative Sheffield.

The region was one of only three to put its case to 30 experts from UK Trade and Investment who are responsible for attracting trade from as far afield as Sao Paulo to Shanghai, Toronto to Tokyo and Boston to Bangalore.

LEP board member and digital entrepreneur Lee Strafford said: “The region’s creative and digital sector is growing and there are nationally significant projects in the pipeline.

“World class businesses like WanDisco, Arm, Warp, BDP and Plusnet are located in the city region because of the low cost of living and high quality of life in an established community, a talent pool of over 100,000 students, modern facilities and digital infrastructure.

“We are promoting that message to a global audience.”

Fellow LEP board member and Deborah Egan, a director of digital entrepreneurs organisation, Electric Village, added: “The CDI (Creative and Digital Industry) in the Sheffield City Region employs around 50,000 people accounting for seven per cent of the total workforce, emerging as a growth sector over the past 20 years.

“This substantial cluster of companies share a unique body of experience and talent that makes the region one of the leading digital and development centres in the country.”