BMX firm gears up for customers

Glynne Ensor of Ree-Cycle (left) with Chamber Business Advisor Jav Khan
Glynne Ensor of Ree-Cycle (left) with Chamber Business Advisor Jav Khan
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Rotherham man Glynne Ensor has turned his passion for classic BMX bicycles into a business with help from Barnsley & Rotherham Chamber of Commerce.

Glynne and his wife, Keeley have launched Ree-Cycle, which has been hailed as an ‘Aladdin’s Cave’ for enthusiasts, supplying new, used and reconditioned BMX, lowrider, mountain and dirt bikes, as well as spares, accessories and clothing.

“Since we opened our doors in September, we have received a really positive response with many people saying we have struck on a great idea,” said Glynne.

“The bikes we sell are put together by hand with care and our customers really like that personal touch. The bonus is that we are helping the environment by using parts and bikes that would otherwise have been destroyed.”

Ree-Cycle, based on Hillside Court at Barbot Hall in Rotherham, received assistance from the Chamber through the European Regional Development Fund-backed Regional Enterprise Programme, in the form of marketing tips from business advisor Jav Khan.

“Jav explained the ways in which we could get the Ree-Cycle name out there, using our website, our Facebook page and Google,” said Keeley.

“He also steered us towards some different avenues we hadn’t considered, such as getting in touch with the Bolehills BMX track in Sheffield and using online biking forums to generate interest.

“As we have created a show area in our workshop, Jav advised us on making it customer-friendly without losing the welcoming feel which has been generated by people dropping in to look around and chat about biking.

“You can sometimes feel alone when starting a business, so the free help from the Chamber has been really welcome.”