Bingham’s pots a top centenary deal

Asda's regional operations manager, Lindsay Goldbrough, centre, with  Stella and Peter Moon from Binghams, pictured after clinching the �250,000 supply deal
Asda's regional operations manager, Lindsay Goldbrough, centre, with Stella and Peter Moon from Binghams, pictured after clinching the �250,000 supply deal
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Bingham’s, the Sheffield-based potted meat producer, is celebrating winning a £250,000 contract with supermarket giant Asda.

The success comes as the Crookes-based company gears up to celebrate its centenary.

Bingham’s started supplying 30 Asda stores in Yorkshire in 2008, a year after the company was bought from Northern Foods by former general manager Peter Moon and his wife, Stella.

The company began supplying Asda through the Yorkshire Farmers and Transfresh business hubs, which link local producers to a wide range of retailers and food service companies.

Demand for Bingham’s products, including its premium Potted Beef, Beef Spread and Beef & Tomato Spread, grew so much that it quickly began supplying direct to Asda’s depots.

The company now supplies 85 Asda supermarkets and superstores across the whole of the North of England and the Midlands and hopes to build on that by introducing additional products and a new range of spreads for in-store Deli counters.

Peter Moon said: “My heart has been in this business for many years. It’s an amazing feeling to be running it with Stella as we approach this amazing milestone.

“We have a fantastic relationship with Asda, its commitment to providing local suppliers with opportunities and the tools to grow is one of the reasons we’re still here today.”

Asda’s regional operations manager, Lindsay Goldsbrough, said: “Asda supports local suppliers and we’re always keen to give our customers the locally- sourced products they want in their stores.

“Bingham’s prides itself on sticking to the original 100-year old recipes, which have been doing Sheffield proud for so long, and we are excited about the future introduction of a new deli-counter range.”

Bingham’s was founded by Charles Bingham, a popular meat dealer in Sheffield who also sold potted beef. After serving in the First World War, Charles built a potted meat factory at 154 Western Road, Crookes, where the business still is today.