Better by design as AME Group goes for growth following funding boost

PICTURE>>SHAUN FLANNERY>01302-570814>>07778315553>>  Finance Yorkshire - AME Group Ltd Dinnington. Ian Jones of AME Group. pictured with Melanie Reynolds of Finance Yorkshire.
PICTURE>>SHAUN FLANNERY>01302-570814>>07778315553>> Finance Yorkshire - AME Group Ltd Dinnington. Ian Jones of AME Group. pictured with Melanie Reynolds of Finance Yorkshire.
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A prototype manufacturer that develops and tests products including kitchen gadgets and paintbrushes is growing its design team following a funding boost from Finance Yorkshire.

Sheffield-based AME Group, which was established by engineer Ian Jones in 1997, designs products and creates high-specification prototypes using 3D printing technology for customers including Dyson, GlaxoSmithKline, Hornby, Morphy Richards and Unilever.

The £20,000 Business Loan from Finance Yorkshire will enable AME Group to expand its team and improve marketing.

AME Group employs 22 people and has a turnover of £1.5m. Its growth has been fuelled by demand for the rapid production of prototypes and replica models that can be exhibited at shows, and tested before they enter mass production.

Mr Jones said: “We have developed a niche as an engineering company that offers a fast turnaround and high quality. This has enabled us to build a strong base of long-term customers.

“As the economy has picked up, our design revenues have grown so we have hired two people into that team.

“While technology continues to evolve, design skills remain crucial to the process. Our strategy is for our design revenues to catch up with those of our prototyping division.”

Finance Yorkshire provides seedcorn, loan and equity linked investments, ranging from £15,000 to £2m, to help a range of small and medium-sized businesses to meet their funding requirements for growth and development.