Barnsley firm developing pioneering new blood transfusion app

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A Barnsley-based digital marketing agency is working with the NHS to develop a mobile phone app that will help clinicians to deliver blood transfusions.

HMA Digital Marketing has joined forces with health specialists for a new research project to create an app that will help medics when prescribing blood components at a patient’s bedside.

The firm won the tender for the work after being approached by NHS Blood and Transplant to propose a solution for the design and development of the app.

Once complete, the app will be used to assess behaviour change in prescribing blood transfusions with the aim to make them safer and encourage the use of evidence based practice.

HMA is working with a diverse group of medical professionals including junior doctors, consultant haematologists, transfusion practitioners, a quality manager and the NHS Blood and Transplant’s technical lead for the project.

Aman Dhesi, regional lead for patient blood management at NHS Blood and Transplant, said: “It is great we are working with HMA on this project to ultimately help improve the safe and appropriate treatment for patients who may need a blood transfusion. Patient Blood Management (PBM) reduces the inappropriate use of blood and blood components to improve patient outcomes.”

The app will be made available for iPhone and Android devices and will comply with current medical device regulations. Upon completion of the development cycle, it will be evaluated and trialled at two NHS hospitals.