Barnsley bike shop gears up for expansion

Richard Maxwell, of Race Scene.
Richard Maxwell, of Race Scene.
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A specialist bike shop which sells to cycling enthusiasts all over the world aims to move its business up a gear as part of an expansion programme.

Barnsley-based Race Scene is refurbishing its retail space and launching a new website as part of a strategy to attract more sales of its custom built bikes.

Business owner Richard Maxwell said: “We have seen a ten per cent growth in sales year-on-year since we set up the business 18 years ago and would like to up that to 20 per cent next year.

“We already enjoy a wide-spread customer base for both entry level and elite racing bike machines, with about a quarter of our customers based in South Yorkshire, but the rest travelling here from all over the UK, even as far afield as Scotland and Dorset. We’ve also sold bikes to the USA and Australia.”

Richard estimates 80 per cent of Race Scene customers are cycling enthusiasts who ride for pleasure, whilst about 20 per cent race competitively.

The firm is hoping to capitalise on the rise in participation in cycling following recent high-profile races in the region, such as the Tour de France and Tour de Yorkshire.

Research published by market analysts Mintel last year indicated a growth of interest in cycling and forecast a 22 per cent increase in sales of high-end bikes over five years, with the total value of this UK market reaching £909 million by 2018.

The shop, based on Sheffield Road, employs a team of four and sells more than 200 bikes a year.

The business upgrade is being backed by Barnsley Business and Innovation Centre, through Enterprising Barnsley, the business development arm of Barnsley Council.