Auto Windscreens deal

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Marketing agency Uber has won a contract to create a new social media campaign for windscreen repair and replacement specialist Auto Windscreens.

The Sheffield-based agency, which was recently named one of the top three agencies outside London, has developed a series of cartoon animals with their own Facebook and Twitter accounts and blogs, that will lead the campaign.

Uber’s head of digital, Nic Jones, said: ‘This is the kind of brief Art Directors dream of – character development, illustration and deciding what car a Gerbil should drive.

“When it comes to rolling out the campaign, our social team should have no problems in building a following when the core development is so strong and full of personality.”

Uber’s blue chip client list includes Superdrug, Activision, Casio, BAFTA, Best Western and Warner Bros as well as Auto Windscreens. Information about the Auto Windscreens’ campaign can be found at www.wheelsofsqueal.com.