App developer is on the right track

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A mobile app that helps rail passengers find their way around unfamiliar stations has won a top industry prize for its Sheffield-based developers.

The award completes a hat-trick of successes in the rail industry for 3Squared.

It comes at a time when 3Squared’s revenues have grown by 50 per cent, thanks to the company winning new clients in the transport and construction industries.

Fountain Precinct-based 3Squared’s app won the Rail Customer Experience Awards category aimed at products for ‘discretionary passengers’, who include tourists and infrequent travellers.

3Squared’s success means it will get £50,000 to help it develop Station Master and can bid for further funding from a £700,000 pool of cash.

Commercial director James Fox says research shows a significant proportion of discretionary rail passengers cannot find their way around stations.

The UK rail industry earns £2.4 billion from tourists, and people with disabilities also spend a significant amount on rail travel. 3Squared hopes Station Master will help both in particular.

3Squared used indoor mapping technology to develop its multilingual Station Master app, which is intended to respond to voice commands, so that it can be used by someone who finds it difficult to make selections by hand.

The fully developed app will let users select where they need to go, be it a platform, shop, amenity or even a final destination and will create a step-by-step guide that takes them there, avoiding stairs, if necessary.

3Squared’s managing director, Tim Jones, said: “The whole team has put in a tremendous amount of effort. It’s great to be able to secure this funding, but the hard-work hasn’t stopped for us. Our designers and developers are keen to get to work.”