All wired up for further expansion

Peter and Deborah Robinson, Managing Director and Account Director at DR Baling in Oxspring. Picture: Enterprising Barnsley
Peter and Deborah Robinson, Managing Director and Account Director at DR Baling in Oxspring. Picture: Enterprising Barnsley
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A firm that makes enough wire every year to encircle the earth four times is investing in securing its future with the booming waste processing industry.

Barnsley-based D R Baling supplies major companies in the UK and Ireland with specialist wire to secure bales of compacted waste and recyclables.

The company has invested millions in recent years to boost production and keep pace with technical advances, installing new wire drawing machines, a state-of-the-art furnace which anneals wire in a controlled nitrogen atmosphere to ensure it remains clean and free from scale and a fully-automated system that has tripled production of rewound coils.

DRB’s investement has increased output by 10 per cent, year on year, and enabled the company, based at Oxspring, to secure more than 25 per cent of the UK market for baling wire.

Now, the company is investing £500,000 in new offices as part of a programme to increase turnover from £7.5 million to £10 million over the next three years.

Managing director Peter Robinson says the firm has built its reputation on the quality of its products and staff expertise, in the face of competition from subsidised imports from Europe.

Mr Robinson says: “Our wire must meet very exacting specifications and standards and we’ve evolved and grown as the industry itself has developed.

“We’ve always had a passion for what we do and providing a reliable, quality product and service underpins everything.”

DRB’s growth has been backed by Barnsley Council run business support programme Enterprising Barnsley, which has provided free business coaching, helped the company develop its website, social media and marketing strategy, review its patents and copyrights and become more ‘tender-ready.’

Peter Robinson’s wife, Deborah, who is the company’s accounts manager, says: “The expert support from Enterprising Barnsley has been absolutely invaluable and I don’t think we realised how much we needed it until it was provided.”