When Rotherham firm SteelPhalt set out to celebrate its 50th year by capturing its story on camera, it didn’t have to look far for a photographer.
For the road surfacing company’s PA administrator Alice Skelton is a keen photography enthusiast with an eye for unusual detail.
And her quirky views of the SteelPhalt Harsco site at Ickles in Rotherham have proved such a hit in the office they are also to feature in the company’s 2015 calendar and a 50th anniversary history of the business.
Alice, aged 27, from Nether Edge, is a graduate of Graphic Art and Design, where her interest in photography started to grow.
“One of the first projects I did was photographing some of Sheffield’s historic industrial sites and Little Mesters workshops and also some of the beautiful old signage that’s in danger of vanishing on buildings,” she said.
“It fascinated me that you could look at these old sites but photograph them in a contemporary way, capturing the abstract qualities of the buildings – and that’s what I did when I was asked to look at taking photos of the SteelPhalt site.”
Based at the Ickles in Templeborough, SteelPhalt has been developing and manufacturing high performance asphalt products for the UK road making industry since 1964.
“We wanted to present an image of our work in an imaginative way and that is exactly what Alice has achieved,” said the company’s commercial manager, Dean Raynor.