Adaptable designs go down a Storm

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Rising demand for websites that adapt to the device they are being displayed on and pre-production packaging design is boosting the business of Chesterfield-based Storm Studios.

The company, based in Old Brick Works Lane, just off Sheffield Road in Chesterfield, now works for businesses ranging from national blue chips to small and medium sized enterprises.

Clients include packaging companies Jiffy and Pregis Group, real estate brokers Cushman & Wakefield, independent aluminium and stainless steel stockholders Richard Austin Alloys, Rotherham-based hydraulic components, systems and electronic controls supplier Neilson Hydraulics and Chesterfield-based oil and gas industry pipeline specialist Glapwell Contracting Services.

Product and graphic design graduate Simon France, who founded Storm 15 years ago in the back bedroom of his parents’ house in Rotherham, says one of its biggest growth areas is designing “Responsive” websites.

With more people than ever viewing websites on mobile devices, it has become more important than ever that websites look right, whatever the device.

Responsive sites automatically adapt the way they look to suit the device being used to view them, be it an iPhone, tablet, or standard desktop PC.

The other significant growth area involves using 3D modelling software to show clients what new packaging concepts will look like alongside competitors’ products on supermarket shelves, before they commit to a specific design.

Storm uses the same technology to create fly-through animations showing how point of sale display and exhibition stand designs will look in real life.