Acorn brews up a new keg business

Acorn Brewery manager David Broadhead outside the company's plant in Wombwell
Acorn Brewery manager David Broadhead outside the company's plant in Wombwell
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An independent brewery from Barnsley has started the New Year by stepping up production, developing new products and targeting sales overseas.

Acorn Brewery currently produces around 30,000 pints of real ale every week, delivers cask ale direct to more than 400 pubs and bars in the North and Midlands, and supplies to countless others across the UK from Cornwall to the Shetlands through wholesalers.

The Wombwell company has invested in new brewing equipment to meet growing demand for its hand-pulled cask ale which is sold to hundreds of pubs across the UK.

Acorn plans to double production of bottled beers over the next 12 months in order to boost sales in the UK and start selling abroad.

And the real ale brewery is planning to start producing keg beer to meet growing demand in the UK and Europe.

Brewery manager David Broadhead said: “Our award-winning cask ales account for 90 per cent of our production and will always be our core business with sales still growing year-on-year.

“However we recognise the need to broaden our customer base in order to expand and boosting sales of bottled beer and developing a new product in keg beer are key objectives for 2014. Moving into overseas markets to sell more of our high-quality bottled beer is the obvious next step.

“Our motto is ‘tradition and innovation’ and we are proud of our reputation for brewing traditional hand-pulled cask ale and look forward to building on that with a new range of keg beers and increased production of bottled beers.”

Acorn’s expansion is being supported by Enterprising Barnsley, the EU funded organisation that supports local business growth, which has helped the brewery develop its business strategy, improve online marketing and launch a new website.

David Broadhead said: “Enterprising Barnsley has really helped us to anticipate market changes and consider future opportunities to achieve growth. Working on a business strategy with them has helped us to plan ahead, diversify and strengthen our business prospects rather than just keep our heads down.”