But while Katie Price’s surgically assisted pair are undoubtedly her greatest asset, many big busted women who owe it all to nature feel like their boobs are the bane of their lives.

Finding bras to fit is no fun when you’re a real-life Jordan.

Yet it’s a fact that British boobs are getting bigger, say booming Sheffield lingerie brand Panache - who are just about to swell their size range to a staggering K-cup.

But they need help with super-sizing their best-selling Superbra...

Taking it to the max is such a tall order, Panache, now one of the world’s leading lingerie names, need South Yorkshire super-girls to come to their rescue.

The appeal has gone out for K-cup women - plus those whose GG, H, HH, J and JJ assets will fit into the other sizes of the new Superbra - to come forward to test out the protoypes.

Their Superbra is already a big girl; it currently spans a D to G cup. But for many women, it’s simply not big enough, say Panache.

Having seen a sample of the K cup, it’s hard to believe that there are women who will fit into it.

But Panache’s marketing manager Steve Hazlehurst assures it is not like searching for the owner of the glass slipper. There ARE many forlorn Cinderellas out there who are having to cram their curves into too-tight, unsupportive bras that result in back pain and soreness, not to mention a lumpy, low-slung, Ugly Sister silhouette.

Since Panache started in business 25 years ago, the average bra size has gone up from a 34B to a 34E. And that’s only the tip of the iceberg.

“In 1982, the biggest cup size we made was a DD. But over the years, our development of the Superbra for sizes up to a G became the crux of the company. We need to take it right up to a K because our research tells us busts are so much bigger now.”

There are several reasons why we’re bursting out all over. And it’s not all down to the fact that obesity is becoming a national epidemic.